Beltech

ALMA designed the complete visual identity and event ecosystem for BelTech Global 2.0 and 3.0, elevating the premier conference for Belarusian tech businesses abroad into a high-impact networking powerhouse.

Initial Challenge

BelTech Global 3.0, held September 6, 2025, at CIC Warsaw, aimed to unite 400+ C-level attendees from 15+ countries – 80℅ founders/execs – for growth, investor meets, and ecosystem revival post-migration.

Organizers needed professional branding to match the caliber of speakers like Flo Health CEO and Zubr Capital, while fostering meaningful connections amid fragmented Belarusian tech diaspora.

ALMA’s Strategy

ALMA delivered Event Experience Design: a unified 2.0 and 3.0 visual system blending green/black tones, modular graphics, and digital/print assets to create authority and excitement.

Focus on omnichannel cohesion – from badges and stands to app interfaces and social promo – ensuring seamless investor-startup interactions.

Key Solutions and Implementation

• Full visual identity: Logo evolution, color palette, typography, icons for tech/global themes; applied to venue signage, roll-ups, and digital backdrops.
• Print & physical assets: Badges, programs, lanyards, notebooks with embossed branding for tactile takeaways.
• Digital ecosystem: Event app UI/UX, promo videos, social graphics, and stage visuals syncing with keynotes/panels.

ALMA Services in This Case

• Brand Consistency Audit & Architecture: Aligned visuals with BelTech’s evolution, defining guidelines for future editions.
• Design System Creation: Component library for scalable event materials, including motion elements for videos and interactive app screens.
• Experience Mapping: Touchpoint matrix covering pre-event teasers, on-site navigation, and post-event follow-ups to maximize networking ROI.