Euroopt

ALMA pioneered Euroopt’s first self-service checkout in 2018, designing the interface that revolutionized Belarusian retail tech and set the standard for the chain’s nationwide rollout.

Initial Challenge

Euroopt, Belarus’ largest retailer with 1,000+ stores and 33,000 employees, sought to introduce self-checkouts to cut queues, boost efficiency, and modernize shopping in a market lagging Western self-service adoption.

Traditional cashiers dominated, but rising volumes demanded faster throughput; early pilots needed intuitive UI to overcome user skepticism in a cash-heavy culture.

ALMA’s Strategy

ALMA crafted a user-centric interface for scanner-based kiosks: simple scan-weigh-pay flows supporting cards/cash, Belarusian/Russian prompts, and discount integration.

Design emphasized omnichannel consistency with Euroopt branding, clear visual feedback (progress indicators), and accessibility for first-time users across hypermarkets.

Key Solutions and Implementation

• Core UI/UX: Step-by-step screens for scanning, weighing produce, discounts, and payment; error-handling with visual cues.
• Hardware-Software Sync: Touch-friendly layouts for 15″ screens, animations for feedback, multi-language support.

ALMA Services in This Case

• Design System Creation: Reusable UI components and guidelines scaled to 1,000+ kiosks nationwide.
• Brand Consistency Audit & Architecture: Aligned checkout visuals with store navigation and digital channels.

Results for Euroopt

Launched in 2018, the design powered Euroopt’s self-service dominance – over 1,000 units installed, more than all Belarusian rivals combined – slashing queues and elevating customer satisfaction.

Pioneering move positioned Euroopt as retail innovator, paving way for QR verification and future autonomous tech.