Mech vs. Aliens

ALMA created strategic promotional videos for RightSoft Labs’ Mech vs. Aliens, leveraging game engine renders to drive content adoption across social platforms and sharing economy channels.

Initial Challenge

RightSoft Labs, a Cyprus-based indie studio with veterans from CryEngine and Unreal, launched Mech vs. Aliens – a mobile PvE/PvP action battler with mech squads, 100+ story missions, and multiplayer battles against aliens.

As a small team, they needed high-impact videos to boost visibility, downloads, and engagement on iOS/Android without massive marketing budgets.

ALMA’s Strategy

ALMA focused on game-engine-based renders for cinematic quality trailers that captured the sci-fi intensity: epic mech battles, alien hordes, base-building, and tactical PvP.

Videos were optimized for omnichannel deployment – short clips for TikTok/Instagram, full trailers for YouTube, and assets for app stores/social sharing – to maximize viral potential and user acquisition.

Key Solutions and Implementation

• High-fidelity renders: Using game engine tech for realistic mech customizations, explosions, and dynamic camera work, creating launch trailers and gameplay teasers.
• Multi-format assets: Vertical videos for mobile feeds, 16:9 for YouTube, loopable clips for Stories/Reels, plus static frames for ads.
• Distribution mapping: Tailored content for social (TikTok, Reddit, Facebook), app stores, and clan recruitment hubs.

ALMA Services in This Case

• Event Experience Design: Virtual launch “events” via video series mimicking conferences, with interactive polls and live streams for community building.
• Brand Consistency Services: Unified visual style aligning videos with game UI/branding, including motion guidelines for future content.

Results for RightSoft Labs

Videos achieved rapid global traction post-launch in June 2025, fueling downloads, Reddit community growth, and clan wars engagement.
Game-engine efficiency kept costs low while delivering AAA visuals, positioning Mech vs. Aliens as a standout mobile strategy title amid alien invasion hype.