MillTheNote

ALMA created a complete from‑scratch product story for MillTheNote’s entry in Google’s Gemini API Developer Competition – a non‑existent AI data app brought to life through end‑to‑end video production, propelling it to top visibility.

Initial Challenge

MillTheNote (by DataMola, Cyprus) entered Google’s Gemini API competition with an innovative concept: AI app turning emails, screenshots, and notes into organized Markdown notebooks via PARA method, with data monetization through “Data Contracts.”

As a startup without a working product, they needed a compelling demo video to showcase the vision, differentiate from rivals, and win votes/community support.

ALMA’s Strategy

ALMA handled everything under one roof: from ideation and branding to live‑action shoot and post‑production, crafting a cinematic showcase of Gemini AI’s power – data‑to‑notebook conversion, PARA organization, and monetization flows.

The video aligned with MillTheNote’s sleek “N” aesthetic while proving the concept’s viability for judges and potential investors.

Key Solutions and Implementation

• Script & Concept Development: Together with the founder, we shaped the product vision from raw ideas and Excel-style flows into a clear value proposition, wrote the core storyline, and translated it into an English script tailored for the Gemini API competition.
• Live Action Production: Organized a full‑scale shoot in Minsk from scratch – casting actors, securing locations, planning scenes, and directing live action that shows how MillTheNote fits into real everyday scenarios.
• App Prototyping & Motion: Designed and “faked” the app interface specifically for the video, turned static layouts into polished motion graphics, and composited them onto phones and laptops in post-production.
• Video Production & Post: Managed end‑to‑end production – on‑set work, editing, color grading, sound design, and original music score – then delivered multiple formats (YouTube hero, short cuts, vertical clips) ready for competition, social media, and PR.

ALMA Services in This Case

• Design System Creation: Motion guidelines and UI kit for app videos, ensuring brand consistency.
• Experience Mapping: User journey visuals from data input to monetized output.
• Event Experience Design: Competition‑ready narrative mimicking product launch event.

Results for MillTheNote

Video drove massive engagement, positioning MillTheNote as Gemini‑powered leader in data privacy/monetization.

Flutter concept earned votes, buzz, investor interest – validating ALMA’s end‑to‑end production for pre‑product startups.