Ravenol

ALMA completely relaunched RAVENOL’s visual brand system, transforming fragmented materials into a cohesive, scalable platform that supports sales growth and international expansion.

Initial Challenge

RAVENOL, a global manufacturer of motor oils and automotive chemicals, was entering new markets and strengthening its motorsport presence, but its brand appeared inconsistent across countries, channels, and partner activations.

Different agencies and local offices created materials independently, reducing recognition and complicating quality control.

ALMA’s Strategy

ALMA proposed not just a design refresh, but building an omnichannel brand system: from product packaging and POS materials to digital platforms and co-branding with motorsport teams.

At the core were Brand Consistency Services and Embedded Art Director: ALMA’s ongoing involvement in the client’s marketing enabled fast product and communication decisions without expanding in-house staff.

Key Solutions and Implementation

• Unified visual platform: logos, color palette, typography, modular grid, and design system for all carriers, including packaging, catalogs, transport, and merch.
• Marketing materials lineup: product catalogs, distributor presentations, POS materials, racing car wraps, suits, and event stands.
• Customer journey optimization: mapping key touchpoints (online stores, dealer networks, services, events) with visual and verbal experience standards.