Consulting

1. WHAT WE DO

Consulting at ALMA is not “another designer’s opinion”, but a format where experience in product design, branding, marketing, and analytics turns into concrete management decisions.

Often companies already have a team, contractors, ideas, and even strategy. But there is a sense that:

• design doesn’t match the level of the product;
• marketing doesn’t unlock brand potential;
• decisions are made reactively and piecemeal;
• the team argues about taste instead of metrics;
• there is no confidence that current investments deliver maximum impact.

Consulting is a service where ALMA acts as an external “think tank” for design and communications: we help diagnose the situation, establish priorities, make complex decisions, and build a systemic approach.

What this includes

Strategic design & marketing advisory: Together with leadership and teams, we define what role design and marketing should play in the business: where they drive growth, where they build trust, where they reduce risk and acquisition cost.

Brand & product positioning support: We help rethink or refine positioning: what exactly you promise the market, how you differ, how to reflect this in product, communications, and visual language.

Design & marketing audits interpretation: If design, marketing, or brand audits have been done—we help translate conclusions into an action plan, not leave them as a beautiful PDF.

Prioritization & roadmap: We set priorities together: what changes will have the greatest impact in the next 1–3 months, and what is strategic for a quarter or a year. We build a roadmap: what, who, when, and with what success criteria.

Team & process consulting: We review how product, marketing, and design currently work together. We propose process changes: who makes decisions, what artifacts are needed (guidelines, design system, content plan), how to reduce chaos and increase predictability.

Concept & idea validation: We test new ideas—from rebranding to new product lines or campaigns. We look through the eyes of users, investors, and the market, give honest feedback and ways to strengthen ideas.

Go‑to‑market & communication support: We help package conclusions into a market‑ready story: what messages to use, what formats and channels are priorities, how to sync product, sales, and marketing.

C‑level sparring partner: For founders, CPOs, CMOs, and CEOs—we work as a “mirror” and strategic partner: helping test hypotheses, prepare board and investor materials, make complex design and brand decisions.

2. WHAT PROBLEMS WE SOLVE

• Many ideas, no focus: everything is important, but resources are limited.
• No confidence in decisions: expensive to change, scary to fail.
• Taste vs. taste: team arguments without common criteria.
• “Make it pretty” without strategy: contractors draw but don’t solve business problems.
• Gap between product and marketing: different stories, different expectations, lost conversion.
• Complex transitions: rebranding, new product launch, entering new market, post-M&A integration.
• Accumulated design and marketing debt: everything works “somehow”, but there is no system.

3. WHY ALMA

1. View across three dimensions: product, brand, marketing

   ALMA doesn’t look at a problem only as an agency or only as a product team. Consulting is built at the intersection of product thinking, brand strategy, and marketing, so solutions are comprehensive, not “patches” in one place.

2. Practical, not presentation approach

   The goal of consulting is not a beautiful strategy in slides, but solutions your team can implement within real constraints of budget, people, and time.

3. Focus on prioritization and ROI

   Every recommendation answers: “How much will this deliver?”, “What will it cost?”, “What goes into the backlog now and what later?”. This helps make manageable, not emotional decisions.

4. Experience with startups and scale-ups

   ALMA regularly works with companies where speed matters as much as quality: startups, tech businesses, e-commerce. Consulting relies on understanding real constraints, not “ideal conditions”.

5. Integration with your existing team

   We don’t “replace” your team, we strengthen it. Consulting is built so your designers, marketers, and product managers can work better and more confidently—not feel external pressure.

6. Honesty and transparency

   If a step isn’t needed or won’t deliver impact—we say so. Our goal is not to sell more services, but to help build a working system.

4. OUR APPROACH

Phase 1: Discovery & alignment

Call with key stakeholders (founders, C-level, product, marketing): clarify context, goals, constraints, history (audits, product launches, crisis points).

Deliverables: Consulting Brief, Goals & Constraints, Stakeholder Map.

Phase 2: Current state review

We analyze existing materials: product, website, marketing, brand platform, previous research and audits. We build an objective “current state” picture.

Deliverables: Current State Summary, Key Issues List, Hypotheses.

Phase 3: Problem framing & priorities

Together we formulate key problems and areas of focus. We build priorities: what is critical now, what is important but can wait, what shouldn’t be done at all.

Deliverables: Problem Framing Document, Priority Matrix.

Phase 4: Recommendations & scenarios

We develop solution options: development scenarios, risks, resource requirements. We show pros/cons of each so you can choose consciously.

Deliverables: Recommendation Pack, Solution Scenarios, Risk & Impact Overview.

Phase 5: Roadmap & embedding

We build a clear roadmap: steps for 30/60/90 days and beyond. We tie it to teams, processes, and metrics. We help embed solutions into backlog and operational reality.

Deliverables: Roadmap, Ownership Map, Success Metrics.

Phase 6: Ongoing support (optional)

During implementation we can connect regularly: review materials, attend meetings, adjust course as new data emerges.

Deliverables: Regular Sessions (weekly/bi‑weekly), Check‑ins, Updated Plan.

CONCLUSION

Consulting from ALMA is a format where external experience turns into your management decisions: clear, prioritized, and tied to business goals.

For teams that “already have everything” but lack clarity on how to squeeze maximum value from design, marketing, and brand, Consulting is a way to stop acting on intuition and start relying on systemic vision and proven solutions.